Filling the middle-market life insurance gap in America

Discover how to bridge the gap in America's mid-market life insurance

The life insurance landscape is evolving, with the middle market emerging as a key segment. Consider this:¹

• 50% of Millennials plan to purchase life insurance coverage in 2024.
• Only 52% of American adults have life insurance, highlighting a large gap in uninsured consumers.
• 41% of insured and uninsured adults feel they need more coverage.

Our in-depth analysis offers exclusive insights into the mid-market life insurance gap. Learn how TruStage™ is pioneering new pathways to tap into this underserved market. Equip yourself with strategies to address the unique needs and preferences of middle-income families. Benefit from our comprehensive research by understanding:

• The increasing demand for life insurance among Gen Z and Millennials.
• Key barriers preventing Americans from obtaining life insurance.
• Innovative engagement approaches for providers targeting mid-market consumers.

Take advantage of this potential opportunity to expand your reach in the life insurance market. Fill out our form to access our complete analysis and transform your approach to the mid-market segment today!